tag:blogger.com,1999:blog-365524552024-03-04T23:08:25.920-08:00I Write Copy That Sells. Or Your Money Back.Copywriter from the trenches. From the school of hardknocks.Edward Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comBlogger74125tag:blogger.com,1999:blog-36552455.post-22289505948339824752011-09-04T23:47:00.000-07:002011-09-04T23:47:27.847-07:00I write real estate listings too<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwO2fBVeCLZtYBdG2HWgsw5hMn_HiVOWSv4t6ZEOL02sHfAGtb58HnkEvLWwrm5SI96S1D5eypZNEhkc-2fHjamLrMrMk_lf0gEg3eLmPki0T5wvUEileJy6B_VjmQrfVUv7IchQ/s1600/8258607.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwO2fBVeCLZtYBdG2HWgsw5hMn_HiVOWSv4t6ZEOL02sHfAGtb58HnkEvLWwrm5SI96S1D5eypZNEhkc-2fHjamLrMrMk_lf0gEg3eLmPki0T5wvUEileJy6B_VjmQrfVUv7IchQ/s320/8258607.jpg" width="320" /></a></div>
<br />
In these days of recession, people who wants to sell their homes, need to do it fast.<br />
<br />
Real fast.<br />
<br />
I have heard the cries of my clients and have started writing the listing so that it sells fast.<br />
<br />
I even have a flexible fee to write those listings.<br />
<br />
On hearing from you, I will send you an invoice for $97 and when your home is sold within 30 days, you will send me the remaining $903.<br />
<br />
If you are interested please contact me with all the details about your home and if you have already listed in ebay or forsalebyowner or any such site, please give me the link.<br />
<br />
I will help you sell your home fast.<br />
<br />
After all, I write copy that sells.<br />
<br />
<br /></div>
Edward Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-38426691163393743772010-03-08T03:34:00.000-08:002010-03-08T03:34:45.178-08:00i'm back. How about you?Hi,<br />
<br />
I am back to post in this blog after a long time.<br />
<br />
Oh, I forgot!<br />
<br />
Happy New Year!<br />
<br />
What?<br />
<br />
Happy new year wishes on the third month...... I could hear you rumble.<br />
<br />
Yes and with a purpose.<br />
<br />
For you to change, you don't have to wait for January.<br />
<br />
You can start today. Now!<br />
<br />
I have.<br />
<br />
What about you?<br />
<br />
-Stay tuned,<br />
<br />
-Edward SantoshEdward Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-46990480696903662662007-06-22T06:41:00.000-07:002007-06-22T06:55:45.226-07:00Are you a nerd?Gang,<br /><br />I just turned home after an unexpected vacation which I was forced to take for the sake of my family.<br /><br />Thank you to all of my clients who understood and I just want to say I love you. :)<br /><br />Having comeback, I was browsing my Google reader.<br /><br />In one of the blog posts I saw a trivia poll testing how nerd a person is.<br /><br />Being the curious cat, I could not help going there to test.<br /><br />I am, as it turns out I'm a high nerd. ;)<br /><br /><a href="http://www.nerdtests.com/nq_ref.html"><br /></a><div style="text-align: center;"><a href="http://www.nerdtests.com/nq_ref.html"><img src="http://www.nerdtests.com/images/badge/b2f96876e807a6bd.gif" alt="I am nerdier than 87% of all people. Are you a nerd? Click here to find out!" /></a><br /></div><br /><br />Have a great day everybody,<br /><br />Would love to talk to you,<br /><br />Skype me at edwardjsi<br /><br /><span style="font-weight: bold;">Edward Santosh</span>Edward Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-26902369929131764392007-06-16T09:17:00.000-07:002007-06-16T09:22:11.099-07:00How Much Are You Worth?<a href="http://www.humanforsale.com/" title="How much am I worth?"><img src="http://www.humanforsale.com/images/stamps/3897.gif" alt="How much are you worth?" border="0" height="68" width="165" /></a><br /><p>This weekend is Father's day weekend.</p><p>My son is 4 and ahlf years old. He doesn't know about it yet.</p><p>I wanted to give him something to brag:</p><p>And I found that I am worth $3.9 million.</p><p>Why don't you check how much you are worth?</p>More important, see how they use viral marketing to spread this.<br /><br />Interesting, ah?<br /><br />Edward SantoshEdward Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-52780516571218813392007-06-15T08:25:00.000-07:002007-06-15T08:40:53.537-07:00Time and Life!Hi Gang,<br /><br />Can I call you like that?<br /><br />If Dan Kennedy calls his clients as 'herd' what's wrong with me calling you Gang?<br /><br />I am making a post after almost 2 months. It's been a wild ride for me as a Copywriter.<br /><br />Did you see the testimonial right at the top?<br /><br />Would you like me to replicate it for you?<br /><br />Why not contact me?<br /><br />I'd love to talk to you,<br /><br />Edward SantoshEdward Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-64019746280951742082007-04-10T05:19:00.000-07:002007-04-10T05:22:27.955-07:00Gary Halbert Is No More!Hi,<br /><br />I'm shocked to find out that Gary Halbert the legendary copywriter passed away.<br /><br />He is one of my heroes and I wanted to be like him writing copy, enjoying the life-style he so fondly writes about.<br /><br />I had the good fortune of talking to him once and I remember it like yesterday.<br /><br />My sincere condolences and prayers for the bereaved family,<br /><br /><strong>Edward Santosh</strong>Edward Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-77889160126513120212007-02-06T21:13:00.000-08:002007-02-06T21:15:56.948-08:00One Simple Step To Boost Your BusinessHi Gang,<br /><br />From today onwards I am going to keep this a full podcast.<br /><br />So <a href="http://copythatsells.googlepages.com/06Feb07podcastm.mp3">grab this mp3</a> file and enjoy,<br /><br />Love you all,<br />Edward SantoshEdward Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-91509788637976083092007-01-20T00:51:00.000-08:002007-01-20T00:57:12.976-08:003 Ingredients Of A Successful Marketing MindsetThis is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b> coming to<br /><br />you with today's edition of podcast titled:<br /><br /><b>3 Ingredients Of A Successful Marketing Mindset</b><br /><br />The podcasts are becoming more and more infrequent.<br /><br />I promised you three a week minimum.<br /><br />Almost half of this week is gone and this is my<br /><br />first podcast for this week.<br /><br />As I am sucked in by more and more work for my<br /><br />mentors and my clients, I find it increasingly<br /><br />difficult to come to you.<br /><br />Anyway, let's see the 3 most important ingredients<br /><br />of a successful marketing mindset.<br /><br />1. Calculate The Lifetime Value Of Your Client:<br /><br />When you know it exactly, you know how much you<br /><br />can afford to spend on gaining a new customer.<br /><br />Rather than shooting in the dark, you can move<br /><br />forward confidently.<br /><br />2. What Kind Of Guarantee You Can Give?<br /><br />If you give a 30 day guarantee, see if you can<br /><br />give 60 day one. If you give 60 day, see if you <br /><br />can give a 90 day one.<br /><br />In short give the longest guarantee period that<br /><br />you can give. Of course that goes without saying<br /><br />you sell great products and services.<br /><br />3. Do you do Word Of Mouth?<br /><br />If you want to use the cheapest mode of advertising,<br /><br />then this is the way to go.<br /><br />Train your clients to refer you, recommend you<br /><br />and carry your flag, you have hit gold.<br /><br />Think about it.<br /><br />Do something about it.<br /><br />This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b>.<br /><br />signing off for the day.<br /><br /><br />See ya tomorrow.<br /><TABLE BORDER="0" CELLPADDING="0" ID="GAW"><TR> <P ALIGN="left"><B> <font face="Arial, Helvetica, sans-serif">Tags & Social Bookmarking Links</font> </B><br><font size="1" face="Arial, Helvetica, sans-serif"><br /><B>Technorati Tags: </B><a href="http://www.technorati.com/tag/copywriter" target="_blank" rel="tag" title="Link to Technorati Tag category for copywriter">copywriter</a>, <a href="http://www.technorati.com/tag/copywriting+services" target="_blank" rel="tag" title="Link to Technorati Tag category 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Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-14941070080938991382007-01-13T02:39:00.000-08:002007-01-13T02:58:03.818-08:00Classic 5 Direct Marketing Mistakes - Part 2:<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://copythatsells.wordpress.com/files/2006/11/copythatsellspodcast.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 400px;" src="http://copythatsells.wordpress.com/files/2006/11/copythatsellspodcast.jpg" border="0" alt="" /></a><br /><br />This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b> coming to<br /><br />you with today's edition of podcast titled:<br /><br /><b>Classic 5 Direct Marketing Mistakes - Part 2:</b><br /><br />Welcome back to the second edition of the<br /><br />classic mistakes, marketers enjoy doing.<br /><br />Enjoy --- yes. <br /><br />Otherwise so many of them won't be doing it<br /><br />right?<br /><br />4. Know Thy Offer : How many of us jump into writing<br /><br />the sales letter even without deciding on the offer.<br /><br />Is it any wonder your sales copy rambles like<br /><br />a rudderless ship?<br /><br />5. Know Thy Benefits: How many of us spluttered the <br /><br />price before explaining benefits only to see sales<br /><br />falling thru the cliff?<br /><br /><br />Here are a couple of bonus points for you. <br /><br />I am feeling generous here. ;)<br /><br />Know Thy Right Price: How many of the marketers test<br /><br />different price points to find out that the market<br /><br />is more comfortable paying a higher price than a<br /><br />lower one. How nice... :D<br /><br />Know Thy Test: Most marketers commit this mistake.<br /><br />Big time. They don't test their malings. At the most<br /><br />some will test is the headline. But this is the 5%,<br /><br />the rest don't care. How sad...<br /><br />You can test offers, test the list, test the headline,<br /><br />test the responsive device and a tons more.<br /><br />However if you want to create sales copy the right<br /><br />way, you know where to go right?<br /><br />That's me.<br /><br />Contact me on skype.<br /><br />Or mail me.<br /><br />This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b>.<br /><br />signing off for the day.<br /><br /><br />See ya tomorrow.<br /><br /><TABLE BORDER="0" CELLPADDING="0" ID="GAW"><TR> <P ALIGN="left"><B> <font face="Arial, Helvetica, sans-serif">Tags & Social Bookmarking Links</font> </B><br><font size="1" face="Arial, Helvetica, sans-serif"><br /><B>Technorati Tags: </B><a href="http://www.technorati.com/tag/copywriter" target="_blank" rel="tag" title="Link to Technorati Tag category for copywriter">copywriter</a>, <a href="http://www.technorati.com/tag/copywriting+services" target="_blank" rel="tag" title="Link to 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href="http://myweb2.search.yahoo.com/myresults/bookmarklet?u=http%3A%2F%2Fcopythatsells.blogspot.com%2F&t=Classic+5+Direct+Marketing+Mistakes+-+Part+2%3A" target="_blank"><img src="http://copythatsells.blogspot.com//yahoo.png" alt="Yahoo My Web" width="16" height="16" border="0" /> Yahoo My Web</a> <a id="gw_zurpy" href="http://tag.zurpy.com/?box=1&url=http%3A%2F%2Fcopythatsells.blogspot.com%2F&title=Classic+5+Direct+Marketing+Mistakes+-+Part+2%3A" target="_blank"><img src="http://copythatsells.blogspot.com//zurpy.png" alt="zurpyb" width="16" height="16" border="0" /> zurpy</a> <a id="gw_co.mments.gif" href="http://co.mments.com/track?url=http%3A%2F%2Fcopythatsells.blogspot.com%2F&title=Classic+5+Direct+Marketing+Mistakes+-+Part+2%3A" target="_blank"><img src="http://copythatsells.blogspot.com//co.mments.gif" alt="co.mments.gif" width="16" height="16" border="0" /> co.mments</a></font></P></P></P></TD></TR></TABLE>Edward Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-8305465304370885522007-01-09T20:38:00.000-08:002007-01-09T20:43:05.973-08:00I am a Green Lantern!This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b> coming to<br /><br />you with today's edition of podcast titled:<br /><br />I am a Green Lantern!<br /><br />Today I wanted to share something I enjoyed.<br /><br />I am surprised to find that I am green lantern.<br /><br />I am so happy. ;)<br /><br />Here is the result. May you can find out who you<br /><br />are: <br /><br />Here's my results:<BR><B>I am a <FONT SIZE=6>Green Lantern ;)</FONT></B><br /><TABLE><TR><TD><TABLE><TR><TD>Green Lantern</TD><br /><TD><HR ALIGN=LEFT NOSHADE SIZE=4 WIDTH=75></TD><TD> 75%</TD><br /></TR><TR><TD>Spider-Man</TD><br /><TD><HR ALIGN=LEFT NOSHADE SIZE=4 WIDTH=65></TD><TD> 65%</TD><br /></TR><TR><TD>Hulk</TD><br /><TD><HR ALIGN=LEFT NOSHADE SIZE=4 WIDTH=60></TD><TD> 60%</TD><br /></TR><TR><TD>Supergirl</TD><br /><TD><HR ALIGN=LEFT NOSHADE SIZE=4 WIDTH=60></TD><TD> 60%</TD><br /></TR><TR><TD>Robin</TD><br /><TD><HR ALIGN=LEFT NOSHADE SIZE=4 WIDTH=57></TD><TD> 57%</TD><br /></TR><TR><TD>Superman</TD><br /><TD><HR ALIGN=LEFT NOSHADE SIZE=4 WIDTH=55></TD><TD> 55%</TD><br /></TR><TR><TD>Wonder Woman</TD><br /><TD><HR ALIGN=LEFT NOSHADE SIZE=4 WIDTH=55></TD><TD> 55%</TD><br /></TR><TR><TD>Iron Man</TD><br /><TD><HR ALIGN=LEFT NOSHADE SIZE=4 WIDTH=55></TD><TD> 55%</TD><br /></TR><TR><TD>Catwoman</TD><br /><TD><HR ALIGN=LEFT NOSHADE SIZE=4 WIDTH=50></TD><TD> 50%</TD><br /></TR><TR><TD>The Flash</TD><br /><TD><HR ALIGN=LEFT NOSHADE SIZE=4 WIDTH=45></TD><TD> 45%</TD><br /></TR><TR><TD>Batman</TD><br /><TD><HR ALIGN=LEFT NOSHADE SIZE=4 WIDTH=30></TD><TD> 30%</TD><br /></TR></TABLE></TD><br /><TD>Hot-headed. You have strong <BR>will power and a good imagination.<BR><br /><IMG SRC="http://www.thesuperheroquiz.com/pics/lantern2.jpg"></TD><br /></TR></TABLE><A HREF="http://www.thesuperheroquiz.com/"><br />Click here to take the "Which Superhero am I?" quiz...</A><BR><br /><br />Enjoy!<br />See ya tomorrow.<br /> <TABLE BORDER="0" CELLPADDING="0" ID="GAW"><TR> <P ALIGN="left"><B> <font face="Arial, Helvetica, sans-serif">Tags & Social Bookmarking Links</font> </B><br><font size="1" face="Arial, Helvetica, sans-serif"><br /><B>Technorati Tags: </B><a href="http://www.technorati.com/tag/copywriter" target="_blank" rel="tag" title="Link to Technorati Tag category for copywriter">copywriter</a>, <a href="http://www.technorati.com/tag/copywriting+services" target="_blank" rel="tag" title="Link to Technorati Tag category for copywriting+services"> copywriting+services</a>, <a href="http://www.technorati.com/tag/marketing+consultant" target="_blank" rel="tag" title="Link to Technorati Tag category 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{parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3_hBoeRVK4s9berYWNI0xVej49s3OIwMevgS0kwrBvwrPjRp8awtkFzw2U7NuJYsBCym-xF-YVn09ReKNo8APlK-IWUG5lblhYFTGCSkB1y1JMiT873cqjO79LnsPb8Q0gi3CXQ/s400/copythatsellspodcast.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3_hBoeRVK4s9berYWNI0xVej49s3OIwMevgS0kwrBvwrPjRp8awtkFzw2U7NuJYsBCym-xF-YVn09ReKNo8APlK-IWUG5lblhYFTGCSkB1y1JMiT873cqjO79LnsPb8Q0gi3CXQ/s400/copythatsellspodcast.jpg" alt="" border="0" /></a><br /><br />This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b> coming to<br /><br />you with today's edition of podcast titled:<br /><br />Classic 5 Direct Marketing Mistakes - Part 1:<br /><br />Here are the Top 5 Classic Direct marketing mistakes<br /><br />committed by marketers according to <b>Jay Conrad<br /><br />Levinson, the father of Guerilla Marketing</b>:<br /><br />Here they are:<br /><br />1. Know Thy Market: If you don't know who<br /><br />your target market is, you are in for a shock.<br /><br />Your efforts will bomb and everything would<br /><br />be in vain.<br /><br />2. Know Thy List: Have a clear idea on the<br /><br />psychographics and demographics of the<br /><br />market and their buying patterns and behaviours.<br /><br />If they have no desire for your product, you know<br /><br />where you end up, right?<br /><br />3.Know Thy Objectives: Decide on the offer. What your<br /><br />prospects has to do to get the stuff from you. Your<br /><br />bonuses. Without all these, you are at best an<br /><br />archer shooting with eyes closed shut.<br /><br />I'll come to you with part 2 tomorrow.<br /><br />Think about it.<br /><br />Do something about it.<br /><br />Of course, you can always ask me to create<br /><br />your sales letters and opt-in pages the right way.<br /><br />This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b>.<br /><br />signing off for the day.<br /><br /><table id="GAW" border="0" cellpadding="0"><tbody><tr> <p align="left"><b> <span style="font-family:Arial, Helvetica, sans-serif;">Tags & Social Bookmarking Links</span> </b><br /><span style="font-family:Arial, Helvetica, sans-serif;font-size:78%;"><br /><b>Technorati Tags: </b><a href="http://www.technorati.com/tag/copywriter" target="_blank" rel="tag" title="Link to Technorati Tag category for copywriter">copywriter</a>, <a href="http://www.technorati.com/tag/copywriting+services" target="_blank" rel="tag" 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href="http://myweb2.search.yahoo.com/myresults/bookmarklet?u=http%3A%2F%2Fcopythatsells.blogspot.com%2F&t=Classic+5+Direct+Marketing+Mistakes+-+Part+1%3A" target="_blank"><img src="http://copythatsells.blogspot.com//yahoo.png" alt="Yahoo My Web" border="0" height="16" width="16" /> Yahoo My Web</a> <a id="gw_zurpy" href="http://tag.zurpy.com/?box=1&url=http%3A%2F%2Fcopythatsells.blogspot.com%2F&title=Classic+5+Direct+Marketing+Mistakes+-+Part+1%3A" target="_blank"><img src="http://copythatsells.blogspot.com//zurpy.png" alt="zurpyb" border="0" height="16" width="16" /> zurpy</a> <a id="gw_co.mments.gif" href="http://co.mments.com/track?url=http%3A%2F%2Fcopythatsells.blogspot.com%2F&title=Classic+5+Direct+Marketing+Mistakes+-+Part+1%3A" target="_blank"><img src="http://copythatsells.blogspot.com//co.mments.gif" alt="co.mments.gif" border="0" height="16" width="16" /> co.mments</a></span></p><p></p><p></p></tr></tbody></table>Edward Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-51084336044886236652007-01-07T20:53:00.000-08:002008-12-10T22:07:46.624-08:00The 3 Essential Components Of Marketing<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3_hBoeRVK4s9berYWNI0xVej49s3OIwMevgS0kwrBvwrPjRp8awtkFzw2U7NuJYsBCym-xF-YVn09ReKNo8APlK-IWUG5lblhYFTGCSkB1y1JMiT873cqjO79LnsPb8Q0gi3CXQ/s1600-h/copythatsellspodcast.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3_hBoeRVK4s9berYWNI0xVej49s3OIwMevgS0kwrBvwrPjRp8awtkFzw2U7NuJYsBCym-xF-YVn09ReKNo8APlK-IWUG5lblhYFTGCSkB1y1JMiT873cqjO79LnsPb8Q0gi3CXQ/s400/copythatsellspodcast.jpg" alt="" id="BLOGGER_PHOTO_ID_5017519313999996786" border="0" /></a><br />This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b> coming to<br /><br />you with today's edition of podcast titled:<br /><br /><span style="font-weight: bold;">The 3 Essential Components Of Marketing</span><br /><br />How are you guys doing?<br /><br />This is my 3rd podcast of this month.<br /><br />As I am slowly drowning in my copy projects,<br /><br />I am finding it little bit difficult to be<br /><br />regular.<br /><br />But I promise to do atleast 3 podcasts a week<br /><br />for you.<br /><br />Let me dive right into todays issue.<br /><br />By the end of the podcast you can identify<br /><br />what you are doing wrong with your marketing<br /><br />materials.<br /><br /><span style="font-weight: bold;">1. Weak Headline: </span>Weak and wimpy headlines<br /><br />are a sure recipe to get your stuff thrown<br /><br />into the garbage.<br /><br />Add emotions, talk to their problems and<br /><br />hit it where it hurts most to get the<br /><br />prospects read the rest.<br /><br /><span style="font-weight: bold;">2. Wimpy Copy: </span>If all you talk about you<br /><br />in your letter, do you think your prospects<br /><br />gonna care ?<br /><br />Think about it. They are already drooling<br /><br />with so many problems and things to handle,<br /><br />they simply don't have the time to read<br /><br />about your achievements and the awards you<br /><br />won.<br /><br /><span style="font-weight: bold;">3. Wobbling Offer: </span>If you are lucky to get<br /><br />your materials read, thank goodness, if you<br /><br />have an wobbling offer which is not clear what<br /><br />you bring to the table and what needs to be<br /><br />done next, let me put it mildly.<br /><br />You are DOOMED.<br /><br />Think about it.<br /><br />Do something about it.<br /><br />Of course, you can always ask me to create<br /><br />your sales letters and opt-in pages.<br /><br />This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b>.<br /><br />signing off for the day.<br /><br /><br />See ya tomorrow.<br /><br /><table id="GAW" border="0" cellpadding="0"><tbody><tr> <p align="left"><b> <span style="font-family:Arial, Helvetica, sans-serif;">Tags & Social Bookmarking Links</span> </b><br /><span style="font-family:Arial, Helvetica, sans-serif;font-size:78%;"><br /><b>Technorati Tags: </b><a href="http://www.technorati.com/tag/copywriter" target="_blank" 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Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-74394918329476637182007-01-03T21:43:00.000-08:002007-01-03T21:45:02.228-08:00Do This 2 & Watch Your Profits SoarThis is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b> coming to<br /><br />you with today's edition of podcast titled:<br /><br />Do This 2 & Watch Your Profits Soar<br /><br />As the new year has dawned on us, we <br /><br />business men & women have to think about<br /><br />growing our profits, right?<br /><br />After all, that is one of the reasons we are<br /><br />in business.<br /><br />Would you be interested in knowing the 2 things<br /><br />which will have a direct impact on your<br /><br />bottom line?<br /><br />I thought so. ;)<br /><br />Here they are without much ado:<br /><br />a. Take care of your clients.<br /><br />They do business with you and give away<br /><br />the dough in return for your goods and<br /><br />services.<br /><br />When you truly care about them, they'll<br /><br />spend a lot more on you.<br /><br />b. Be the first go to guy/gal:<br /><br />Develop the relationship with your clients<br /><br />so that you become the first go to guy/gal<br /><br />when they need something you sell.<br /><br />This is possible with all the upsells,<br /><br />cross sells you bring to the table.<br /><br />Think about it.<br /><br />Do something about it.<br /><br />This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b>.<br /><br />signing off for the day.<br /><br /><br />See ya tomorrow.<br /><br /><TABLE BORDER="0" CELLPADDING="0" ID="GAW"><TR> <P ALIGN="left"><B> <font face="Arial, Helvetica, sans-serif">Tags & Social Bookmarking Links</font> </B><br><font size="1" face="Arial, Helvetica, sans-serif"><br /><B>Technorati Tags: </B><a href="http://www.technorati.com/tag/copywriter" target="_blank" rel="tag" title="Link to Technorati Tag category for copywriter">copywriter</a>, <a href="http://www.technorati.com/tag/copywriting+services" target="_blank" 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href="http://co.mments.com/track?url=http%3A%2F%2Fcopythatsells.blogspot.com%2F&title=Do+This+2+%26+Watch+Your+Profits+Soar" target="_blank"><img src="http://copythatsells.blogspot.com//co.mments.gif" alt="co.mments.gif" width="16" height="16" border="0" /> co.mments</a></font></P></P></P></TD></TR></TABLE>Edward Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-19694670428359875922006-12-31T20:19:00.000-08:002006-12-31T20:30:15.382-08:00Happy New Year 2007Happy New Year from my heart.<br /><br />I am so happy that you are in my life.<br /><br />Please listen to the podcast I did for you.<br /><br />This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b>.<br /><br />signing off for the day.<br /><br /><br />See ya tomorrow.<br /><br /><table id="GAW" border="0" cellpadding="0"><tbody><tr> <p align="left"><b> <span style="font-family:Arial, Helvetica, sans-serif;"><br /></span></b></p><p align="left"><b><span style="font-family:Arial, Helvetica, sans-serif;">Tags & Social Bookmarking Links</span><br /><span style="font-family:Arial, Helvetica, sans-serif;font-size:78%;"><br /><b>Technorati Tags: </b><a href="http://www.technorati.com/tag/copywriter" target="_blank" rel="tag" title="Link to Technorati Tag category for copywriter">copywriter</a>, <a href="http://www.technorati.com/tag/copywriting+services" target="_blank" rel="tag" title="Link to Technorati Tag category for copywriting+services"> copywriting+services</a>, <a href="http://www.technorati.com/tag/marketing+consultant" target="_blank" rel="tag" title="Link to Technorati Tag category for marketing+consultant">marketing+consultant</a>, <a href="http://www.technorati.com/tag/small+business+marketing" target="_blank" rel="tag" title="Link to Technorati Tag category for small+business+marketing">small+business+marketing</a>, <a href="http://www.technorati.com/tag/marketing+strategy" 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alt="zurpyb" border="0" height="16" width="16" /> zurpy</a> <a id="gw_co.mments.gif" href="http://co.mments.com/track?url=http%3A%2F%2Fcopythatsells.blogspot.com%2F&title=Happy+New+Year+2007%21" target="_blank"><img src="http://copythatsells.blogspot.com//co.mments.gif" alt="co.mments.gif" border="0" height="16" width="16" /> co.mments</a></span></b></p><p></p><p></p></tr></tbody></table>Edward Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-18548509284955778052006-12-28T19:42:00.000-08:002006-12-28T19:43:21.229-08:005 Steps To Make 2007 More Profitable.This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b> coming to<br /><br />you with today's edition of podcast titled:<br /><br />5 Steps To Make 2007 More Profitable.<br /><br />a. Redefine: The new year is a good time<br /><br />to look into new markets you can enter.<br /><br />If you are selling too narrow a niche, look for ways<br /><br />how you can move up a notch or if you are<br /><br />selling to a too broad an audience, find out<br /><br />if you can go down a notch and be the dominant<br /><br />player in the market.<br /><br />b. Change The Process: Are you just functioning as<br /><br />an order taker? Expecting your customer to know<br /><br />everything about you? Is your sales process<br /><br />a consultative one?<br /><br />c. Explain - Educate: Do you educate your clients<br /><br />sufficiently to help them get the results they<br /><br />are looking for from you? If yes, how do you do<br /><br />that? If not, why not?<br /><br />d. Differentiate: In what ways are you different<br /><br />from your competition? Price? Terms? Product?<br /><br />Delivery? Service?<br /><br />e. Remove The Risk: Do you completely remove<br /><br />the risks on doing business with you?<br /><br />If not, why not?<br /><br />If yes, think of ways how you can improve that<br /><br />so that, doing business with you becomes<br /><br />a snap for your clients.<br /><br />Of course, to write your sales copy, you<br /><br />contact me.<br /><br />Ok that's a shameless plug.<br /><br />This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b>.<br /><br />signing off for the day.<br /><br /><br />See ya tomorrow.<br /><table id="GAW" border="0" cellpadding="0"><tbody><tr> <p align="left"><b> <span style="font-family:Arial, Helvetica, sans-serif;">Tags & Social Bookmarking Links</span> </b><br /><span style="font-family:Arial, Helvetica, sans-serif;font-size:78%;"><br /><b>Technorati Tags: </b><a href="http://www.technorati.com/tag/copywriter" target="_blank" rel="tag" title="Link to Technorati Tag category for copywriter">copywriter</a>, <a 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href="http://co.mments.com/track?url=http%3A%2F%2Fcopythatsells.blogspot.com%2F&title=5+Steps+To+Make+2007+More+Profitable." target="_blank"><img src="http://copythatsells.blogspot.com//co.mments.gif" alt="co.mments.gif" border="0" height="16" width="16" /> co.mments</a></span></p><p></p><p></p></tr></tbody></table>Edward Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-48127536186616468832006-12-26T23:20:00.000-08:002006-12-26T23:23:38.013-08:00Top 7 Things I Learned In 2006 - Part 2This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b> coming to<br /><br />you with today's edition of podcast titled:<br /><br />Top 7 Things I Learned In 2006 - Part 2<br /><br />If you want to look at the first part<br /><br />here's where you go: <br /><br /><a href="http://copythatsells.podomatic.com/entry/2006-12-23T19_05_03-08_00">Part 1</a><br /><br />4. Choose a mentor and stick with him.<br /><br />For example my copywriting mentors are<br /><br /><b>Kelvin Parker & Dr. Harlan Kilstein</b><br /><br />I am trying to learn and implement as much<br /><br />as I learn from them. <br /><br />In marketing my mentors are <b>Jay Abraham & <br /><br />Bob Bly</b><br /><br />Do I have to say I am incredibly blessed <br /><br />because of them?<br /><br />5. Choose a system to assist you in achieving<br /><br />all that you can be. I chose <br /><br /><a href="http://www.simpleology.com/"><b>Mark Joyner</b></a><br /><br />as my system coach. Did I say he's teaching it<br /><br />for free?<br /><br />6. Create and instill habits which will <br /><br />put you in good stead. This year I decided<br /><br />enough is enough and I took charge of my<br /><br />life and decided that its habits that <br /><br />gives me the change I need in my life.<br /><br />I have installed several good habits<br /><br />which is literally transforming my<br /><br />life.<br /><br />7. Connect with the higher power.<br /><br />I don't know your belief systems and I am <br /><br />not trying to change it. My business here<br /><br />is to help you make the most out of your<br /><br />business and thereby developing myself as<br /><br />a <b>marketing consultant & copywriter</b>.<br /><br />However, it's the belief in my <b>Lord & Saviour<br /><br />Jesus</b> which has helped me in connecting<br /><br />me with the purpose for which I am here.<br /><br />This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b>.<br /><br />signing off for the day.<br /><br /><br />See ya tomorrow.<br /><TABLE BORDER="0" CELLPADDING="0" ID="GAW"><TR> <P ALIGN="left"><B> <font face="Arial, Helvetica, sans-serif">Tags & Social Bookmarking Links</font> </B><br><font size="1" face="Arial, Helvetica, sans-serif"><br /><B>Technorati Tags: </B><a href="http://www.technorati.com/tag/copywriter" target="_blank" rel="tag" title="Link to Technorati Tag category for copywriter">copywriter</a>, <a href="http://www.technorati.com/tag/copywriting+services" target="_blank" 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width="16" height="16" border="0" /> wists</a> <a id="gw_myweb2" href="http://myweb2.search.yahoo.com/myresults/bookmarklet?u=http%3A%2F%2Fcopythatsells.blogspot.com%2F&t=Top+7+Things+I+Learned+In+2006+-+Part+2" target="_blank"><img src="http://copythatsells.blogspot.com//yahoo.png" alt="Yahoo My Web" width="16" height="16" border="0" /> Yahoo My Web</a> <a id="gw_zurpy" href="http://tag.zurpy.com/?box=1&url=http%3A%2F%2Fcopythatsells.blogspot.com%2F&title=Top+7+Things+I+Learned+In+2006+-+Part+2" target="_blank"><img src="http://copythatsells.blogspot.com//zurpy.png" alt="zurpyb" width="16" height="16" border="0" /> zurpy</a> <a id="gw_co.mments.gif" href="http://co.mments.com/track?url=http%3A%2F%2Fcopythatsells.blogspot.com%2F&title=Top+7+Things+I+Learned+In+2006+-+Part+2" target="_blank"><img src="http://copythatsells.blogspot.com//co.mments.gif" alt="co.mments.gif" width="16" height="16" border="0" /> co.mments</a></font></P></P></P></TD></TR></TABLE>Edward Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-37973077541090107242006-12-25T08:22:00.000-08:002006-12-25T08:24:41.757-08:00Happy ChristmasHi,<br /><br /><br />This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b> coming to<br /><br />you seasons greetings and a wishing you a merry<br /><br />Christmas & a happy new year.<br /><br />I remember all of you my faithful listeners and<br /><br />the readers to my blogs.<br /><br />You are the reason I am in business.<br /><br />I take this opportunity to record my sincere<br /><br />appreciation.<br /><br /><span style="font-weight: bold;">Thank you,</span><br /><br />No, I am not taking any holiday for <span style="font-weight: bold;">Christmas</span><br /><br />I am going to record one podcast a day.<br /><br />I look forward to talking to you in the coming<br /><br />days.<br /><br /><br /><br />This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b> signing<br /><br />off for the day.<br /><br />See you tomorrow.<br /><table id="GAW" border="0" cellpadding="0"><tbody><tr><p align="left"><b><span style="font-family:Arial, Helvetica, sans-serif;">Tags & Social Bookmarking Links</span></b><br /><span style="font-family:Arial, Helvetica, sans-serif;font-size:78%;"><br /><b>Technorati Tags: </b><a href="http://www.technorati.com/tag/copywriter" target="_blank" rel="tag" title="Link to Technorati Tag category for copywriter">copywriter</a>, <a href="http://www.technorati.com/tag/copywriting+services" target="_blank" rel="tag" title="Link to Technorati Tag category for copywriting+services"> copywriting+services</a>, <a href="http://www.technorati.com/tag/marketing+consultant" target="_blank" rel="tag" title="Link to Technorati Tag category for marketing+consultant">marketing+consultant</a>, <a href="http://www.technorati.com/tag/small+business+marketing" 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src="http://copythatsells.blogspot.com//tagtooga.png" alt="tagtooga" border="0" height="16" width="16" /> tagtooga</a> <a id="gw_tailrank" href="http://tailrank.com/share/?title=Happy+Christmas&link_href=http%3A%2F%2Fcopythatsells.blogspot.com%2F" target="_blank"><img src="http://copythatsells.blogspot.com//tailrank.png" alt="Tailrank" border="0" height="16" width="16" /> Tailrank</a> <a id="gw_technorati" href="http://technorati.com/faves/?add=http://ekstreme.com/socializer/" target="_blank"><img src="http://copythatsells.blogspot.com//technorati.png" alt="Technorati" border="0" height="16" width="16" /> Technorati</a> <a id="gw_unalog" href="http://unalog.com/my/stack/link?url=http%3A%2F%2Fcopythatsells.blogspot.com%2F&title=Happy+Christmas" target="_blank"><img src="http://copythatsells.blogspot.com//unalog.png" alt="unalog" border="0" height="16" width="16" /> unalog</a> <a id="gw_wink" href="http://www.wink.com/_/tag?url=http%3A%2F%2Fcopythatsells.blogspot.com%2F&doctitle=Happy+Christmas" target="_blank"><img src="http://copythatsells.blogspot.com//wink.png" alt="Wink" border="0" height="16" width="16" /> Wink</a> <a id="gw_wists" href="http://www.wists.com/r.php?r=http%3A%2F%2Fcopythatsells.blogspot.com%2F&title=Happy+Christmas" target="_blank"><img src="http://copythatsells.blogspot.com//wists.png" alt="wists" border="0" height="16" width="16" /> wists</a> <a id="gw_myweb2" href="http://myweb2.search.yahoo.com/myresults/bookmarklet?u=http%3A%2F%2Fcopythatsells.blogspot.com%2F&t=Happy+Christmas" target="_blank"><img src="http://copythatsells.blogspot.com//yahoo.png" alt="Yahoo My Web" border="0" height="16" width="16" /> Yahoo My Web</a> <a id="gw_zurpy" href="http://tag.zurpy.com/?box=1&url=http%3A%2F%2Fcopythatsells.blogspot.com%2F&title=Happy+Christmas" target="_blank"><img src="http://copythatsells.blogspot.com//zurpy.png" alt="zurpyb" border="0" height="16" width="16" /> zurpy</a> <a id="gw_co.mments.gif" href="http://co.mments.com/track?url=http%3A%2F%2Fcopythatsells.blogspot.com%2F&title=Happy+Christmas" target="_blank"><img src="http://copythatsells.blogspot.com//co.mments.gif" alt="co.mments.gif" border="0" height="16" width="16" /> co.mments</a></span></p><p></p><p></p></tr></tbody></table>Edward Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-51703882725340306292006-12-23T18:58:00.000-08:002006-12-23T19:01:28.526-08:00Top 7 Things I Learned In 2006 - Part 1As we wind up an year, it's time for us<br /><br />to do a check up on the things on our plate.<br /><br />I wanted to share the top 7 things I picked up<br /><br />this year.<br /><br />As I look back 2006 is a year with mixed<br /><br />blessings.<br /><br />Here are the things I learned this year:<br /><br />a. If I have to make it, I have to take<br /><br />responsibility for everything that's<br /><br />happening or happened.<br /><br />I can not blame anyone or anything for<br /><br />what's in my life.<br /><br />I own 100% responisbility.<br /><br /><br />b. Growth does not happen in a day.<br /><br />It happens daily. - <span style="font-weight: bold;">Pat Mesiti.</span><br /><br />If I want to grow as a Copywriter &<br /><br />marketing consultant, I have to do<br /><br />certain things daily. Like creating this<br /><br />blog /podcast, everyday.<br /><br /><br />c. Be the Time Steward, you can be proud of.<br /><br />Time just flies and there's no way I can<br /><br />live the year 2006 ever again.<br /><br />Being responsible for every minute, I live<br /><br />life to the full.<br /><br />By recording this in my blog/podcast, I am<br /><br />reinforcing these beliefs.<br /><br />I'll explain next four in the coming podcasts.<br /><br />This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b>.<br /><br />signing off for the day.<br /><br /><br />See ya tomorrow.<br /><table id="GAW" border="0" cellpadding="0"><tbody><tr> <b> <span style="font-family:Arial, Helvetica, sans-serif;">Tags & Social Bookmarking Links</span><br /><span style="font-family:Arial, Helvetica, sans-serif;font-size:78%;"><br /><b>Technorati Tags: </b><a href="http://www.technorati.com/tag/copywriter" target="_blank" rel="tag" title="Link to Technorati Tag category for copywriter">copywriter</a>, <a 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Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-33718882353258756752006-12-22T22:11:00.000-08:002006-12-22T22:14:46.487-08:00Here's My First VideocastHi,<br /><br />This is my first videocast of the latest blog post.<br /><br />I'd love to hear from you and if you like it please pass it on to others.<br /><br />Thanks,<br />Edward Santosh<br /><br /><a href="http://www.youtube.com/watch?v=ruvV0cDxx-s">http://www.youtube.com/watch?v=ruvV0cDxx-s</a>Edward Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-83347038790246838302006-12-22T20:38:00.000-08:002006-12-22T20:40:20.901-08:00How To Make Her Die For You?This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b> coming to<br /><br />you with today's edition of podcast titled:<br /><br />How To Make Her Die For You?<br /><br />You spotted her.<br /><br />You made the move.<br /><br />You took her to the dinner.<br /><br />You went the proper pacing.<br /><br />You wined and dined.<br /><br />She is now your client.<br /><br />Do you want her to die for you?<br /><br />Would you like to make her so loyal that she'll<br /><br />die for you?<br /><br />As we move to a new year would you like to be in a <br /><br />better position to mine lots of gold?<br /><br />Here are the 5 questions to make her die for you.<br /><br />1. Do you have an USP? The unique selling <br /><br />position that makes you different from all the<br /><br />suitors? Have you made it part of every literature<br /><br />you have? Visiting Cards, bill boards, flyers etc.<br /><br />2. Do you work with non competing businesses so that<br /><br />you make her life easy for her? Do you recommend<br /><br />other businesses so that she feels relieved<br /><br />rather than hassled?<br /><br />3. Do you build a community she can be part of?<br /><br />Can she participate and contribute to that<br /><br />community?<br /><br />4. Do you completely and totally remove all<br /><br />the risk on her buying decisions?<br /><br />5. Do you reward her for buying from you?<br /><br />A free upgrade, a bottle of champagne<br /><br />or a hefty discount on her next purchase.<br /><br />Hey think about it.<br /><br />Do something about it.<br /><br />This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b>.<br /><br />signing off for the day.<br /><br /><br />See ya tomorrow.<br /> <TABLE BORDER="0" CELLPADDING="0" ID="GAW"><TR> <P ALIGN="left"><B> <font face="Arial, Helvetica, sans-serif">Tags & Social Bookmarking Links</font> </B><br><font size="1" face="Arial, Helvetica, sans-serif"><br /><B>Technorati Tags: </B><a href="http://www.technorati.com/tag/copywriter" target="_blank" rel="tag" title="Link to Technorati Tag category for copywriter">copywriter</a>, <a href="http://www.technorati.com/tag/copywriting+services" target="_blank" rel="tag" title="Link to Technorati Tag category for copywriting+services"> copywriting+services</a>, <a 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Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-54408247195938461772006-12-21T19:51:00.000-08:002006-12-21T19:54:26.980-08:003 Steps To Jack Up Your MarketingThis is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b> coming to<br /><br />you with today's edition of podcast titled:<br /><br /><span style="font-weight: bold;">3 Steps To Jack Up Your Marketing</span><br /><br />This is Christmas season.<br /><br />You are busy with your shopping or if<br /><br />you are on the other side, busy handling<br /><br />your customers, right?<br /><br />Today I am coming with another short podcast<br /><br />on how to jack up your marketing in just<br /><br />3 simple steps.<br /><br />Interested?<br /><br />I thought so.<br /><br />Step 1: Do you give <span style="font-weight: bold;">incentives</span> for your<br /><br />clients to buy from you? Do you give<br /><br />them reasons to buy from you?<br /><br />Step 2: Do you continuously monitor your<br /><br />sales so that you know how each of your<br /><br />process is performing at any time of the<br /><br />day? Do you have any idea how your<span style="font-weight: bold;"> Yellow</span><br /><br /><span style="font-weight: bold;">pages are performing</span> for instance? How about<br /><br /><span style="font-weight: bold;">flyers?</span><br /><br />Step 3: Do you reinforce the buying behaviors<br /><br />of your client? By surprising them with an<br /><br />offer they can't refuse. With providing so<br /><br />much value that they can't even dream doing<br /><br />business with others.<br /><br />Think about it.<br /><br />Of course ask me to create your sales copy<br /><br />because <span style="font-weight: bold;">I write copy that sells.</span><br /><br />Oh ok, that's a plug.<br /><br />Hey think about it.<br /><br />Do something about it.<br /><br />This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b>.<br /><br />signing off for the day.<br /><br /><br />See ya tomorrow.<br /><table id="GAW" border="0" cellpadding="0"><tbody><tr><p align="left"><b><span style="font-family:Arial, Helvetica, sans-serif;">Tags & Social Bookmarking Links</span> </b><br /><span style="font-family:Arial, Helvetica, sans-serif;font-size:78%;"><br /><b>Technorati Tags: </b><a href="http://www.technorati.com/tag/copywriter" target="_blank" rel="tag" title="Link to Technorati Tag category for copywriter">copywriter</a>, <a 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Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-17573800087473141752006-12-20T22:21:00.000-08:002006-12-20T22:23:13.237-08:00Have You Forgotten This One Thing?Hey it's been a while since I did a podcast.<br /><br />Ok. I hear you telling it's just 3 days.<br /><br />Yes. It's only 3 days and I miss you all.<br /><br />Todays podcast may be the smallest I ever <br /><br />did.<br /><br />Okay what is the one thing you are doing<br /><br />wrong?<br /><br />It's very simple and so you miss it big time.<br /><br />We the business owners are always running<br /><br />after the new acconts and conveniently<br /><br />forget our clients who already bought from<br /><br />us.<br /><br />Do you follow up with your clients?<br /><br />In this Christmas season, have you sent<br /><br />a greeting card with your signature on it?<br /><br />It may be the personal touch you add to <br /><br />your communication to your clients.<br /><br />Hey think about it.<br /><br />Do something about it.<br /><br />This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b>.<br /><br />signing off for the day.<br /><br /><br />See ya tomorrow.<br /> <TABLE BORDER="0" CELLPADDING="0" ID="GAW"><TR> <P ALIGN="left"><B> <font face="Arial, 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titled:<br /><br /><span style="font-weight: bold;">4 Step Formula To Become A Sales Machine</span><br /><br />If you think you are in widget business<br /><br />selling widgets to your prospects and<br /><br />customers, you are badly mistaken my<br /><br />friend.<br /><br />You are in the selling business happen to<br /><br />be selling the widgets.<br /><br />Now how to become a selling machine...?<br /><br />You already have started the process.<br /><br />How?<br /><br />By becoming a subscriber to this blog<br /><br />and the podcast, you are already a<br /><br />student of marketing.<br /><br />The second step will be to learn from<br /><br />the masters.<br /><br /><span style="font-weight: bold;">Jay Abraham, Jay Conrad Levinson, Dan Kennedy, Brian Tracy</span><br /><br />are some of the greats I am learning from.<br /><br />The third step would be to take action.<br /><br />Some spend all their lives learning and<br /><br />forgetting to do.<br /><br />It is action which takes you to the goals.<br /><br />The fourth step would be to test. Test<br /><br />everything and use what performs best.<br /><br />The fifth step would be to send me a<br /><br />testimonial.<br /><br />Will you do this?<br /><br />Think about it.<br /><br />Do something about it.<br /><br />This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b>.<br /><br />signing off for the day.<br /><br /><br />See ya tomorrow.<br /><table id="GAW" border="0" cellpadding="0"><tbody><tr> <p align="left"><b> <span style="font-family:Arial, Helvetica, sans-serif;">Tags & Social Bookmarking Links</span> </b><br /><span style="font-family:Arial, Helvetica, sans-serif;font-size:78%;"><br /><b>Technorati Tags: </b><a href="http://www.technorati.com/tag/copywriter" target="_blank" rel="tag" title="Link to Technorati Tag category for copywriter">copywriter</a>, <a href="http://www.technorati.com/tag/copywriting+services" target="_blank" rel="tag" title="Link to Technorati Tag category for copywriting+services"> 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href="http://co.mments.com/track?url=http%3A%2F%2Fcopythatsells.blogspot.com%2F&title=4+Step+Formula+To+Become+A+Sales+Machine" target="_blank"><img src="http://copythatsells.blogspot.com//co.mments.gif" alt="co.mments.gif" border="0" height="16" width="16" /> co.mments</a></span></p><p></p><p></p></tr></tbody></table>Edward Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-69315399063109153462006-12-14T18:41:00.000-08:002006-12-14T18:47:34.200-08:00How To Get Loads of New Prospects To Your GateSo you started your business.<br /><br />You want lots and lots of people to experience<br /><br />your service.<br /><br />You have your marketing in place.<br /><br />But not many are coming in.<br /><br />You are looking at your car parking lot.<br /><br />It looks rather empty.<br /><br />Is it any wonder that you are blaming the<br /><br />stars?<br /><br />There is hope.<br /><br />Let me show you a simple one step plan<br /><br />which will make people gatecrash into<br /><br />you.<br /><br />Interested ?<br /><br />I thought so. :)<br /><br />Give them a NO risk proposition at<br /><br />a very small price.<br /><br />Say you run a hair dresser. If you charge<br /><br />$25 for a normal hair cut, give the intro<br /><br />special at $9.95 with a satisfaction<br /><br />guarantee.<br /><br />When they are satisfied, you can rope them<br /><br />in for the backend by giving them an<br /><br />offer of 5 haircuts for just $60.<br /><br />Now you have locked in the customer.<br /><br />Add a customer referral program and<br /><br />give incentives in the form of discounts<br /><br />on hair cream, shampoo & stuff.<br /><br />Do you think more and more of satisfied<br /><br />customers will be gatecrashing into you?<br /><br />Send me a testimonial.<br /><br />This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b>.<br /><br />signing off for the day.<br /><br /><br />See ya tomorrow.<br /><br /><table id="GAW" border="0" cellpadding="0"><tbody><tr> <p align="left"><b> <span style="font-family:Arial, Helvetica, sans-serif;">Tags & Social Bookmarking Links</span> </b><br /><span 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/> co.mments</a></span></p><p></p><p></p></tr></tbody></table>Edward Santoshhttp://www.blogger.com/profile/08694367150876166525noreply@blogger.comtag:blogger.com,1999:blog-36552455.post-70347760647640801342006-12-13T20:35:00.000-08:002006-12-13T20:37:35.435-08:005 More Steps To Tune Up Your Businessa. Do atleast one thing to promote your business<br /><br />everyday.<br /><br />b. Develop an USP to define how you stand apart<br /><br />from your customers.<br /><br />c. Make it a happy experience for your clients<br /><br />working with you. Simple gestures can WOW them<br /><br />and make you the preferred vendor for life.<br /><br />d. Create systems and standard operating<br /><br />procedures so that you can outsource it.<br /><br />e. Design and implement a Customer education<br /><br />program where you explain the process to your<br /><br />customer.<br /><br />Think about it.<br /><br />Do something about it.<br /><br />This is your friendly neighborhood <b>copywriter<br /><br />and marketing consultant Edward Santosh</b>.<br /><br />signing off for the day.<br /><br /><br />See ya tomorrow.<br /><br /><table id="GAW" border="0" cellpadding="0"><tbody><tr> <p align="left"><b> <span style="font-family:Arial, Helvetica, sans-serif;">Tags & Social Bookmarking Links</span> </b><br /><span style="font-family:Arial, Helvetica, sans-serif;font-size:78%;"><br /><b>Technorati Tags: </b><a href="http://www.technorati.com/tag/copywriter" target="_blank" rel="tag" title="Link to Technorati Tag category for copywriter">copywriter</a>, <a href="http://www.technorati.com/tag/copywriting+services" target="_blank" rel="tag" title="Link to Technorati Tag category for copywriting+services"> copywriting+services</a>, <a 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