I Write Copy That Sells. Or Your Money Back.

I write real estate listings too

2011-09-04T23:47:00.000-07:00

In these days of recession, people who wants to sell their homes, need to do it fast.

Real fast.

I have heard the cries of my clients and have started writing the listing so that it sells fast.

I even have a flexible fee to write those listings.

On hearing from you, I will send you an invoice for $97 and when your home is sold within 30 days, you will send me the remaining $903.

If you are interested please contact me with all the details about your home and if you have already listed in ebay or forsalebyowner or any such site, please give me the link.

I will help you sell your home fast.

After all, I write copy that sells.

i'm back. How about you?

2010-03-08T03:34:00.000-08:00

Hi,

I am back to post in this blog after a long time.

Oh, I forgot!

Happy New Year!

What?

Happy new year wishes on the third month...... I could hear you rumble.

Yes and with a purpose.

For you to change, you don't have to wait for January.

You can start today. Now!

I have.

What about you?

-Stay tuned,

-Edward Santosh

Are you a nerd?

2007-06-22T06:41:00.000-07:00

Gang,

I just turned home after an unexpected vacation which I was forced to take for the sake of my family.

Thank you to all of my clients who understood and I just want to say I love you. :)

Having comeback, I was browsing my Google reader.

In one of the blog posts I saw a trivia poll testing how nerd a person is.

Being the curious cat, I could not help going there to test.

I am, as it turns out I'm a high nerd. ;)

Have a great day everybody,

Would love to talk to you,

Skype me at edwardjsi

Edward Santosh

How Much Are You Worth?

2007-06-16T09:17:00.000-07:00

This weekend is Father's day weekend.

My son is 4 and ahlf years old. He doesn't know about it yet.

I wanted to give him something to brag:

And I found that I am worth $3.9 million.

Why don't you check how much you are worth?

More important, see how they use viral marketing to spread this.

Interesting, ah?

Edward Santosh

Time and Life!

2007-06-15T08:25:00.000-07:00

Hi Gang,

Can I call you like that?

If Dan Kennedy calls his clients as 'herd' what's wrong with me calling you Gang?

I am making a post after almost 2 months. It's been a wild ride for me as a Copywriter.

Did you see the testimonial right at the top?

Would you like me to replicate it for you?

Why not contact me?

I'd love to talk to you,

Edward Santosh

Gary Halbert Is No More!

2007-04-10T05:19:00.000-07:00

Hi,

I'm shocked to find out that Gary Halbert the legendary copywriter passed away.

He is one of my heroes and I wanted to be like him writing copy, enjoying the life-style he so fondly writes about.

I had the good fortune of talking to him once and I remember it like yesterday.

My sincere condolences and prayers for the bereaved family,

Edward Santosh

One Simple Step To Boost Your Business

2007-02-06T21:13:00.000-08:00

Hi Gang,

From today onwards I am going to keep this a full podcast.

So grab this mp3 file and enjoy,

Love you all,
Edward Santosh

3 Ingredients Of A Successful Marketing Mindset

2007-01-20T00:51:00.000-08:00

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

3 Ingredients Of A Successful Marketing Mindset

The podcasts are becoming more and more infrequent.

I promised you three a week minimum.

Almost half of this week is gone and this is my

first podcast for this week.

As I am sucked in by more and more work for my

mentors and my clients, I find it increasingly

difficult to come to you.

Anyway, let's see the 3 most important ingredients

of a successful marketing mindset.

1. Calculate The Lifetime Value Of Your Client:

When you know it exactly, you know how much you

can afford to spend on gaining a new customer.

Rather than shooting in the dark, you can move

forward confidently.

2. What Kind Of Guarantee You Can Give?

If you give a 30 day guarantee, see if you can

give 60 day one. If you give 60 day, see if you

can give a 90 day one.

In short give the longest guarantee period that

you can give. Of course that goes without saying

you sell great products and services.

3. Do you do Word Of Mouth?

If you want to use the cheapest mode of advertising,

then this is the way to go.

Train your clients to refer you, recommend you

and carry your flag, you have hit gold.

Think about it.

Do something about it.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

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Classic 5 Direct Marketing Mistakes - Part 2:

2007-01-13T02:39:00.000-08:00

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Classic 5 Direct Marketing Mistakes - Part 2:

Welcome back to the second edition of the

classic mistakes, marketers enjoy doing.

Enjoy --- yes.

Otherwise so many of them won't be doing it

right?

4. Know Thy Offer : How many of us jump into writing

the sales letter even without deciding on the offer.

Is it any wonder your sales copy rambles like

a rudderless ship?

5. Know Thy Benefits: How many of us spluttered the

price before explaining benefits only to see sales

falling thru the cliff?

Here are a couple of bonus points for you.

I am feeling generous here. ;)

Know Thy Right Price: How many of the marketers test

different price points to find out that the market

is more comfortable paying a higher price than a

lower one. How nice... :D

Know Thy Test: Most marketers commit this mistake.

Big time. They don't test their malings. At the most

some will test is the headline. But this is the 5%,

the rest don't care. How sad...

You can test offers, test the list, test the headline,

test the responsive device and a tons more.

However if you want to create sales copy the right

way, you know where to go right?

That's me.

Contact me on skype.

Or mail me.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

Tags & Social Bookmarking Links

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I am a Green Lantern!

2007-01-09T20:38:00.000-08:00

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

I am a Green Lantern!

Today I wanted to share something I enjoyed.

I am surprised to find that I am green lantern.

I am so happy. ;)

Here is the result. May you can find out who you

are:

Here's my results:
I am a Green Lantern ;)

Green Lantern		75%
Spider-Man		65%
Hulk		60%
Supergirl		60%
Robin		57%
Superman		55%
Wonder Woman		55%
Iron Man		55%
Catwoman		50%
The Flash		45%
Batman		30%

Hot-headed. You have strong
will power and a good imagination.

Click here to take the "Which Superhero am I?" quiz...

Enjoy!
See ya tomorrow.

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Classic 5 Direct Marketing Mistakes - Part 1:

2007-01-08T21:05:00.000-08:00

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Classic 5 Direct Marketing Mistakes - Part 1:

Here are the Top 5 Classic Direct marketing mistakes

committed by marketers according to Jay Conrad

Levinson, the father of Guerilla Marketing:

Here they are:

1. Know Thy Market: If you don't know who

your target market is, you are in for a shock.

Your efforts will bomb and everything would

be in vain.

2. Know Thy List: Have a clear idea on the

psychographics and demographics of the

market and their buying patterns and behaviours.

If they have no desire for your product, you know

where you end up, right?

3.Know Thy Objectives: Decide on the offer. What your

prospects has to do to get the stuff from you. Your

bonuses. Without all these, you are at best an

archer shooting with eyes closed shut.

I'll come to you with part 2 tomorrow.

Think about it.

Do something about it.

Of course, you can always ask me to create

your sales letters and opt-in pages the right way.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

The 3 Essential Components Of Marketing

2007-01-07T20:53:00.000-08:00

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

The 3 Essential Components Of Marketing

How are you guys doing?

This is my 3rd podcast of this month.

As I am slowly drowning in my copy projects,

I am finding it little bit difficult to be

regular.

But I promise to do atleast 3 podcasts a week

for you.

Let me dive right into todays issue.

By the end of the podcast you can identify

what you are doing wrong with your marketing

materials.

1. Weak Headline: Weak and wimpy headlines

are a sure recipe to get your stuff thrown

into the garbage.

Add emotions, talk to their problems and

hit it where it hurts most to get the

prospects read the rest.

2. Wimpy Copy: If all you talk about you

in your letter, do you think your prospects

gonna care ?

Think about it. They are already drooling

with so many problems and things to handle,

they simply don't have the time to read

about your achievements and the awards you

won.

3. Wobbling Offer: If you are lucky to get

your materials read, thank goodness, if you

have an wobbling offer which is not clear what

you bring to the table and what needs to be

done next, let me put it mildly.

You are DOOMED.

Think about it.

Do something about it.

Of course, you can always ask me to create

your sales letters and opt-in pages.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

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Do This 2 & Watch Your Profits Soar

2007-01-03T21:43:00.000-08:00

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Do This 2 & Watch Your Profits Soar

As the new year has dawned on us, we

business men & women have to think about

growing our profits, right?

After all, that is one of the reasons we are

in business.

Would you be interested in knowing the 2 things

which will have a direct impact on your

bottom line?

I thought so. ;)

Here they are without much ado:

a. Take care of your clients.

They do business with you and give away

the dough in return for your goods and

services.

When you truly care about them, they'll

spend a lot more on you.

b. Be the first go to guy/gal:

Develop the relationship with your clients

so that you become the first go to guy/gal

when they need something you sell.

This is possible with all the upsells,

cross sells you bring to the table.

Think about it.

Do something about it.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

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Happy New Year 2007

2006-12-31T20:19:00.000-08:00

Happy New Year from my heart.

I am so happy that you are in my life.

Please listen to the podcast I did for you.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

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5 Steps To Make 2007 More Profitable.

2006-12-28T19:42:00.000-08:00

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

5 Steps To Make 2007 More Profitable.

a. Redefine: The new year is a good time

to look into new markets you can enter.

If you are selling too narrow a niche, look for ways

how you can move up a notch or if you are

selling to a too broad an audience, find out

if you can go down a notch and be the dominant

player in the market.

b. Change The Process: Are you just functioning as

an order taker? Expecting your customer to know

everything about you? Is your sales process

a consultative one?

c. Explain - Educate: Do you educate your clients

sufficiently to help them get the results they

are looking for from you? If yes, how do you do

that? If not, why not?

d. Differentiate: In what ways are you different

from your competition? Price? Terms? Product?

Delivery? Service?

e. Remove The Risk: Do you completely remove

the risks on doing business with you?

If not, why not?

If yes, think of ways how you can improve that

so that, doing business with you becomes

a snap for your clients.

Of course, to write your sales copy, you

contact me.

Ok that's a shameless plug.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

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Top 7 Things I Learned In 2006 - Part 2

2006-12-26T23:20:00.000-08:00

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Top 7 Things I Learned In 2006 - Part 2

If you want to look at the first part

here's where you go:

Part 1

4. Choose a mentor and stick with him.

For example my copywriting mentors are

Kelvin Parker & Dr. Harlan Kilstein

I am trying to learn and implement as much

as I learn from them.

In marketing my mentors are Jay Abraham &

Bob Bly

Do I have to say I am incredibly blessed

because of them?

5. Choose a system to assist you in achieving

all that you can be. I chose

Mark Joyner

as my system coach. Did I say he's teaching it

for free?

6. Create and instill habits which will

put you in good stead. This year I decided

enough is enough and I took charge of my

life and decided that its habits that

gives me the change I need in my life.

I have installed several good habits

which is literally transforming my

life.

7. Connect with the higher power.

I don't know your belief systems and I am

not trying to change it. My business here

is to help you make the most out of your

business and thereby developing myself as

a marketing consultant & copywriter.

However, it's the belief in my Lord & Saviour

Jesus which has helped me in connecting

me with the purpose for which I am here.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

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Happy Christmas

2006-12-25T08:22:00.000-08:00

Hi,

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you seasons greetings and a wishing you a merry

Christmas & a happy new year.

I remember all of you my faithful listeners and

the readers to my blogs.

You are the reason I am in business.

I take this opportunity to record my sincere

appreciation.

Thank you,

No, I am not taking any holiday for Christmas

I am going to record one podcast a day.

I look forward to talking to you in the coming

days.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh signing

off for the day.

See you tomorrow.

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Top 7 Things I Learned In 2006 - Part 1

2006-12-23T18:58:00.000-08:00

As we wind up an year, it's time for us

to do a check up on the things on our plate.

I wanted to share the top 7 things I picked up

this year.

As I look back 2006 is a year with mixed

blessings.

Here are the things I learned this year:

a. If I have to make it, I have to take

responsibility for everything that's

happening or happened.

I can not blame anyone or anything for

what's in my life.

I own 100% responisbility.

b. Growth does not happen in a day.

It happens daily. - Pat Mesiti.

If I want to grow as a Copywriter &

marketing consultant, I have to do

certain things daily. Like creating this

blog /podcast, everyday.

c. Be the Time Steward, you can be proud of.

Time just flies and there's no way I can

live the year 2006 ever again.

Being responsible for every minute, I live

life to the full.

By recording this in my blog/podcast, I am

reinforcing these beliefs.

I'll explain next four in the coming podcasts.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.
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Here's My First Videocast

2006-12-22T22:11:00.000-08:00

Hi,

This is my first videocast of the latest blog post.

I'd love to hear from you and if you like it please pass it on to others.

Thanks,
Edward Santosh

http://www.youtube.com/watch?v=ruvV0cDxx-s

How To Make Her Die For You?

2006-12-22T20:38:00.000-08:00

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

How To Make Her Die For You?

You spotted her.

You made the move.

You took her to the dinner.

You went the proper pacing.

You wined and dined.

She is now your client.

Do you want her to die for you?

Would you like to make her so loyal that she'll

die for you?

As we move to a new year would you like to be in a

better position to mine lots of gold?

Here are the 5 questions to make her die for you.

1. Do you have an USP? The unique selling

position that makes you different from all the

suitors? Have you made it part of every literature

you have? Visiting Cards, bill boards, flyers etc.

2. Do you work with non competing businesses so that

you make her life easy for her? Do you recommend

other businesses so that she feels relieved

rather than hassled?

3. Do you build a community she can be part of?

Can she participate and contribute to that

community?

4. Do you completely and totally remove all

the risk on her buying decisions?

5. Do you reward her for buying from you?

A free upgrade, a bottle of champagne

or a hefty discount on her next purchase.

Hey think about it.

Do something about it.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

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3 Steps To Jack Up Your Marketing

2006-12-21T19:51:00.000-08:00

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

3 Steps To Jack Up Your Marketing

This is Christmas season.

You are busy with your shopping or if

you are on the other side, busy handling

your customers, right?

Today I am coming with another short podcast

on how to jack up your marketing in just

3 simple steps.

Interested?

I thought so.

Step 1: Do you give incentives for your

clients to buy from you? Do you give

them reasons to buy from you?

Step 2: Do you continuously monitor your

sales so that you know how each of your

process is performing at any time of the

day? Do you have any idea how your Yellow

pages are performing for instance? How about

flyers?

Step 3: Do you reinforce the buying behaviors

of your client? By surprising them with an

offer they can't refuse. With providing so

much value that they can't even dream doing

business with others.

Think about it.

Of course ask me to create your sales copy

because I write copy that sells.

Oh ok, that's a plug.

Hey think about it.

Do something about it.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

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Have You Forgotten This One Thing?

2006-12-20T22:21:00.000-08:00

Hey it's been a while since I did a podcast.

Ok. I hear you telling it's just 3 days.

Yes. It's only 3 days and I miss you all.

Todays podcast may be the smallest I ever

did.

Okay what is the one thing you are doing

wrong?

It's very simple and so you miss it big time.

We the business owners are always running

after the new acconts and conveniently

forget our clients who already bought from

us.

Do you follow up with your clients?

In this Christmas season, have you sent

a greeting card with your signature on it?

It may be the personal touch you add to

your communication to your clients.

Hey think about it.

Do something about it.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

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4 Step Formula To Become A Sales Machine

2006-12-15T20:11:00.000-08:00

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

4 Step Formula To Become A Sales Machine

If you think you are in widget business

selling widgets to your prospects and

customers, you are badly mistaken my

friend.

You are in the selling business happen to

be selling the widgets.

Now how to become a selling machine...?

You already have started the process.

How?

By becoming a subscriber to this blog

and the podcast, you are already a

student of marketing.

The second step will be to learn from

the masters.

Jay Abraham, Jay Conrad Levinson, Dan Kennedy, Brian Tracy

are some of the greats I am learning from.

The third step would be to take action.

Some spend all their lives learning and

forgetting to do.

It is action which takes you to the goals.

The fourth step would be to test. Test

everything and use what performs best.

The fifth step would be to send me a

testimonial.

Will you do this?

Think about it.

Do something about it.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

How To Get Loads of New Prospects To Your Gate

2006-12-14T18:41:00.000-08:00

So you started your business.

You want lots and lots of people to experience

your service.

You have your marketing in place.

But not many are coming in.

You are looking at your car parking lot.

It looks rather empty.

Is it any wonder that you are blaming the

stars?

There is hope.

Let me show you a simple one step plan

which will make people gatecrash into

you.

Interested ?

I thought so. :)

Give them a NO risk proposition at

a very small price.

Say you run a hair dresser. If you charge

$25 for a normal hair cut, give the intro

special at $9.95 with a satisfaction

guarantee.

When they are satisfied, you can rope them

in for the backend by giving them an

offer of 5 haircuts for just $60.

Now you have locked in the customer.

Add a customer referral program and

give incentives in the form of discounts

on hair cream, shampoo & stuff.

Do you think more and more of satisfied

customers will be gatecrashing into you?

Send me a testimonial.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

5 More Steps To Tune Up Your Business

2006-12-13T20:35:00.000-08:00

a. Do atleast one thing to promote your business

everyday.

b. Develop an USP to define how you stand apart

from your customers.

c. Make it a happy experience for your clients

working with you. Simple gestures can WOW them

and make you the preferred vendor for life.

d. Create systems and standard operating

procedures so that you can outsource it.

e. Design and implement a Customer education

program where you explain the process to your

customer.

Think about it.

Do something about it.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

3 Ideas To Improve Your Bottomline:

2006-12-12T19:32:00.000-08:00

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

3 Ideas To Improve Your Bottomline:

a. Leverage: Do you work with other businesses that

serve the same clients?

Do you cross sell and cross promote them and get

a share of the revenue generated?

b. Competition: Do you work with your competiton?

Do you know why there are Car shopping malls

thrive?

If they don't buy yours, they'll buy mine.

Costs are shared and everybody profits.

c. Birthday Cards: Something as simple as

sending a birthday card to your clients

will increase the bottomline.

Why?

In this world of indifference and apathy,

you stand apart.

Think about it.

Do something about it.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh .

signing off for the day.

See ya tomorrow.

The 2 Step Formula To More Sales:

2006-12-11T20:37:00.000-08:00

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

The 2 Step Formula To More Sales:

Would you be interested in a simple 2 step formula

that will get you more sales?

Therefore more profits?

Interested ?

I thought so. :)

1. Do you care about your clients?

If you care about your clients, you'll spend

more time looking for products and services

which will truly help them.

If you help them make profit, you'll

automatically make more profits right?

2. Insist on delivering nothing but the

best.

As a person responisble for the well being

of your client, you have to insist your clients

get the whole deal.

Me being a copywriter I write sales copy.

But I don't see myself doing just that.

I want to participate in my client's whole

marketing efforts and will suggest

areas they can improve.

This way not only the client is happy that

he or she gets the result they want, but also

for the fact that I make a meaningful

contribution.

Think about it.

Do something about it.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh .

signing off for the day.

See ya tomorrow.

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The One Factor That Brings In Profit

2006-12-10T20:28:00.000-08:00

Now what is the one factor which brings in profits

for you?

It's the risk reversal.

Did you see my tagline?

I write copy that sells or your money back.

What does it mean?

If my copy doesn't sell, I don't want your

money.

Why?

I believe in pay for performance.

So what?

You can rest assured that you are not

throwing something in the hope that it

sticks.

So what?

Because you only pay for the results,

you get to pay me out of your profits

and not from your pockets.

So what?

Because you pay from your profits, you

are assured that you get some compelling

copy that converts like crazy.

Which means...

You sleep well, knowing my copy bring in

the moolah.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

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5 Step Tune Up To Make Your Business More Profitable

2006-12-09T18:06:00.000-08:00

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

5 Step Tune Up To Make Your Business More Profitable

Would you be interested in a 5 step tune up that

will make your business more profitable

in the year 2007 and more so in the coming

years?

Interested?

I thought so. :)

1. Identify the life time value of each client.

Find out your acquisition cost and even if it's

a loss on the first sale, you'll still come out on top.

2. Install a Client Communication process, where

you communicate with your prospects at every

level.

It may be Thank you cards, a follow up mail,

a client satisfaction survey or a periodical

phone call, just to discuss whether your

clients are satisfied with your service.

3. Incentivise your clients to give you

referrals. Ask for referrals & give them

a coupon regardless. Give them a higher

value coupon if they recommend you.

4. Always look for up sell opportunities in

every interaction with your clients.

Train your staff to identify them

and recommend it to them.

5. Test your every campaign and always

be methodical in recording the results

and use the winner.

Do I have to tell you that I create your

winning campaigns?

Shoot me an email and get my help

in making your business become lot

more profitable in the year 2007.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

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3 Simple Things To Bump Your Business Upward

2006-12-08T19:24:00.000-08:00

Would you like to make lot more money than

than you ever made in the coming 2007?

Would you like to make it more fun?

Would you like to make it more fulfilling

to you as a business person?

Interested?

I thought so.

Let's dive right in:

a. Increase prices across the board. You

can increase it anywhere from 5% to 50%

depending on the acceptance level of the

market.

b. Inform your customers why you priced

it at that way and tell them how it's

going to help your clients save time,

money and energy.

c. Install an SOP. SOP means Standard Operating

Procedure. Implement it in every area of

your business.

Of course, send me your testimonials.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

See ya tomorrow.

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5 Step Overhaul Of Your Business

2006-12-07T19:31:00.000-08:00

As we end another year and enter in to a new year,

it's time to do this 5 point check on your business.

Are you ready?

a. Check the number of revenue streams. If it is

just one or two, see how you can increase the

number.

b. Bring the dead back to life. Contact your old

customers and see how you can make them buy

from you more.

c. Do an audit on your customer acquisition

strategy. Even if it means a small loss on the

front end, if you have strong back end, you

will make it big time.

d. Do you test your advertisements? Whether

it's a flyer, brochure, inserts or your sales

letter, test it and you can increase your

profits by a large number.

e. Do a mindset audit? Do you really enjoy what

you do? Do you make a positive difference to

the society you live? Do you enjoy your friends

family & your children? If not, do an mindset audit

and do what needs to be done.

Think about it.

Do something about it.

If you need help shoot me an email

with the subject line: PODCAST LISTENER.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh .

signing off for the day.

See ya tomorrow.

Tags & Social Bookmarking Links

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4 Things You must Do To Succeed:

2006-12-06T20:09:00.000-08:00

First an apology to my blog readers and my podcast

listeners.

I made a promise to myself that I will podcast

atleast 6 days a week and I missed yesterday.

I am working on a project with my mentor and

i had to complete certain things which I was

falling behind.

Now that I am almost complete, I thought I

do today's podcast without wasting any more

time.

Would you be interested in doing the four things

you need to succeed?

Here they are:

a. Do you have an arresting story which captivates

your prospects and clients?

b. Do you educate them the right way so that

they not only remain your clients but also

your unpaid evangelists in the market place?

c. Do you justify your sales message with

logic?

d. Do you have convincing call to action

in every area of your customer interaction?

Think about it.

Do something about it.

If you need help shoot me an email

with the subject line: PODCAST LISTENER.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh .

signing off for the day.

See ya tomorrow.

Tags & Social Bookmarking Links

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3 Steps To An Unending Flow Of Clients ?

2006-12-04T18:54:00.000-08:00

Just 3 steps...

Yes.

Interested in knowing that...?

How much will it cost?

How much is your client worth to you ?

If she is worth $5000 in the next 12 months,

would you be interested in spending $500 on her?

That's a no brainer, right?

The 3 Step process is not going to cost that much.

How about zero cost?

Interested?

I thought so.

a. Be focussed on your target market. Don't be

everyhing to everyone.

b. Deliver value by giving away useful information.

On a regular basis.

c. Educate your clients on how you deliver your

services so that they can be actively seeking

clients for you.

Think about it.

Do something about it.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh .

signing off for the day.

See ya tomorrow.

Tags & Social Bookmarking Links

Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing

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