I Write Copy That Sells. Or Your Money Back.

Copywriter from the trenches. From the school of hardknocks.

Sunday, January 07, 2007

The 3 Essential Components Of Marketing

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh
coming to

you with today's edition of podcast titled:

The 3 Essential Components Of Marketing

How are you guys doing?

This is my 3rd podcast of this month.

As I am slowly drowning in my copy projects,

I am finding it little bit difficult to be


But I promise to do atleast 3 podcasts a week

for you.

Let me dive right into todays issue.

By the end of the podcast you can identify

what you are doing wrong with your marketing


1. Weak Headline: Weak and wimpy headlines

are a sure recipe to get your stuff thrown

into the garbage.

Add emotions, talk to their problems and

hit it where it hurts most to get the

prospects read the rest.

2. Wimpy Copy: If all you talk about you

in your letter, do you think your prospects

gonna care ?

Think about it. They are already drooling

with so many problems and things to handle,

they simply don't have the time to read

about your achievements and the awards you


3. Wobbling Offer: If you are lucky to get

your materials read, thank goodness, if you

have an wobbling offer which is not clear what

you bring to the table and what needs to be

done next, let me put it mildly.

You are DOOMED.

Think about it.

Do something about it.

Of course, you can always ask me to create

your sales letters and opt-in pages.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh

signing off for the day.

See ya tomorrow.

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