I Write Copy That Sells. Or Your Money Back.

Copywriter from the trenches. From the school of hardknocks.

Friday, December 22, 2006

How To Make Her Die For You?

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh
coming to

you with today's edition of podcast titled:

How To Make Her Die For You?

You spotted her.

You made the move.

You took her to the dinner.

You went the proper pacing.

You wined and dined.

She is now your client.

Do you want her to die for you?

Would you like to make her so loyal that she'll

die for you?

As we move to a new year would you like to be in a

better position to mine lots of gold?

Here are the 5 questions to make her die for you.

1. Do you have an USP? The unique selling

position that makes you different from all the

suitors? Have you made it part of every literature

you have? Visiting Cards, bill boards, flyers etc.

2. Do you work with non competing businesses so that

you make her life easy for her? Do you recommend

other businesses so that she feels relieved

rather than hassled?

3. Do you build a community she can be part of?

Can she participate and contribute to that


4. Do you completely and totally remove all

the risk on her buying decisions?

5. Do you reward her for buying from you?

A free upgrade, a bottle of champagne

or a hefty discount on her next purchase.

Hey think about it.

Do something about it.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh

signing off for the day.

See ya tomorrow.

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