I Write Copy That Sells. Or Your Money Back.

Copywriter from the trenches. From the school of hardknocks.

Tuesday, December 12, 2006

3 Ideas To Improve Your Bottomline:

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

3 Ideas To Improve Your Bottomline:

a. Leverage: Do you work with other businesses that

serve the same clients?

Do you cross sell and cross promote them and get

a share of the revenue generated?

b. Competition: Do you work with your competiton?

Do you know why there are Car shopping malls


If they don't buy yours, they'll buy mine.

Costs are shared and everybody profits.

c. Birthday Cards: Something as simple as

sending a birthday card to your clients

will increase the bottomline.


In this world of indifference and apathy,

you stand apart.

Think about it.

Do something about it.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh .

signing off for the day.

See ya tomorrow.

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