I Write Copy That Sells. Or Your Money Back.

Copywriter from the trenches. From the school of hardknocks.

Saturday, December 09, 2006

5 Step Tune Up To Make Your Business More Profitable

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

5 Step Tune Up To Make Your Business More Profitable

Would you be interested in a 5 step tune up that

will make your business more profitable

in the year 2007 and more so in the coming

years?

Interested?

I thought so. :)

1. Identify the life time value of each client.

Find out your acquisition cost and even if it's

a loss on the first sale, you'll still come out on top.

2. Install a Client Communication process, where

you communicate with your prospects at every

level.

It may be Thank you cards, a follow up mail,

a client satisfaction survey or a periodical

phone call, just to discuss whether your

clients are satisfied with your service.

3. Incentivise your clients to give you

referrals. Ask for referrals & give them

a coupon regardless. Give them a higher

value coupon if they recommend you.

4. Always look for up sell opportunities in

every interaction with your clients.

Train your staff to identify them

and recommend it to them.

5. Test your every campaign and always

be methodical in recording the results

and use the winner.

Do I have to tell you that I create your

winning campaigns?

Shoot me an email and get my help

in making your business become lot

more profitable in the year 2007.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh
.

signing off for the day.


See ya tomorrow.

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