I Write Copy That Sells. Or Your Money Back.

Copywriter from the trenches. From the school of hardknocks.

Thursday, November 30, 2006

3 Simple Steps To Identify Your Dream Client?

Or

How to identify your dream target market?

Would you like to identify your dream client

in 3 simple steps ?

a. Identify Your Thirsty Crowd. This is the group

of people who has a problem and looking for ways

to solve it. If you do this right, you are way,

way ahead of others.

b. Find out if they can spend on your solution.

Let me give an example: Let us assume you sell

How To Get Good Grades?. What will happen if you

sell it to the students? It would be tough to

break even. Why? Students have very small budget

and they try to survive on very limited funds.

However, if you sell it to the Parents,

you'll do good because they have money and they

have the satisfaction of helping their child?

c. What else can you sell them? After helping

your clients with the initial product, find out

what else you can sell them? If it is a one-off

product you sell, then they may not be your

dream clients.

This is your friendly neighborhood

copywriter and marketing consultant

Edward Santosh signing off.

See ya tomorrow.


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