I Write Copy That Sells. Or Your Money Back.

Copywriter from the trenches. From the school of hardknocks.

Monday, November 27, 2006

2 Ways To Make Your Marketing Materials Sing

A small quiz before I start:

How many of you have seen boring, beat me to

death brochures, inserts and sales pages

that talk about "Me, ME , MEE"

Here is my 2 simple ways you can make your

marketing materials sing and stand apart:

a. Write your sales material in your

customers point of view. Let me tell you

a secret.

She doesn't care the hoot about how long

you are in business and how big you are

and the awards you won.

b. Rain them with benefits:

All she cares about is what she is going

to get from you.

So, tell her all the benefits she can get

when she deals with you.

Do this and see the difference it makes

in your marketing.

And when you need help creating your

sales letters you know where to go

right?

Oh yes, that's me. Your friendly

neighborhood copywriter and marketing

consultant Edward Santosh.

You can mail me or skype me

if you want. I'd love to talk to

my clients and friends.

All the time.

See ya tomorrow.


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