I Write Copy That Sells. Or Your Money Back.

Copywriter from the trenches. From the school of hardknocks.

Friday, November 24, 2006

Risk Takers Only - Two Tactics For Service Professionals

This is meant for service professionals only,

but others can also use it with a little

bit of ingenuity.

If you are a service professional, you can

take a huge risk by working only with referred


What this means to you is:

a. You get to work with the cream of the crop


b. Since they come to you thru referrals, the

quality of the clients will be great quality

in terms of payment of fees.

But there is a downside to it too.

If you don't have a proper referral system,

this is not a risk worth taking for you.

Action Item:

Install a great referral system and then

you can run with this strategy.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh

signing off for the day.

See ya tomorrow.

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