I Write Copy That Sells. Or Your Money Back.

Copywriter from the trenches. From the school of hardknocks.

Wednesday, November 15, 2006

Do You Consume?

Let's say you are selling pet food by mail.

How long do you want them to buy from you?

Forever right?

Yes.

Now when your client recieves it, normal

marketers will send them stuff shouting

Buy Me. Buy Me.

You are different right?

What you do is give them useful information

that not only reassures them but also

gives them much more technical info, that's

useful to him/her.

Since you do the educating part, who do

you think will get favorable response the

next time your client wants to buy more

of what she needs.

Hey, it's you.

Meaning more fungolas.

Implement this & Watch your sales soar.

Don't forget to send me your testimonial.

If you like what you hear, you can contribute

in many ways.

Comment on the podcast.

Introduce this to your friends.

Hey tip me, if you use any of my stuff.

Or you can use me to write your copy.

This is the podcast for those who don't

have time to sit thru a 53 minute pitch fest.

This is Edward Santosh, your friendly

neighborhood copywriter and marketing

consultant
signing off for the day.

See you tomorrow.

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