I Write Copy That Sells. Or Your Money Back.

Copywriter from the trenches. From the school of hardknocks.

Saturday, November 11, 2006

Do You Have Guts?

This is a podcast for those who don't have

the time to sit thru a 53 minute pitchfest.

The idea I am giving you today

can double your sales & quintuple your profits

starting in just 15 minutes from now.


I thought so.

Let's say you sell your course for $97 + $9.95

for shipping.

Or say, you sell a digital download for $97.

Now I want you to do this.

Next time some one is ready to buy, tell her:

"Pay me the shipping cost, I'll send it to you.

Read it. Devour it. Apply it for the next 30 days.

If you are not satisfied, send it back. Not a problem."

If you sell a digital download, here's what you

should say:

"Pay me a measly $1. Download it, Apply it and

if not satisfied, tell me. I'll give the dollar

back. Not a problem. Love doing business with


So what is my outrageous offer for the day:

"I charge $4997 for a sales letter. For the

first 3 who raise their hand, I will do it

for $2497" and when I beat your current

control, you pay me the rest"

How's that for an offer?

Now, do you have the guts to do it?

This is Edward Santosh your friendly neighborhood

copywriter and marketing consultant,

signing off for the day.

See you tomorrow.

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