I Write Copy That Sells. Or Your Money Back.

Copywriter from the trenches. From the school of hardknocks.

Sunday, November 26, 2006

Kill Your Competition By Being A Friend

By being a friend to your clients.

How?

a. Mail them often giving them useful information

that they can use.

b. Treat them as family. You don't want shove stuff

with your family right?

I am reminded of David Ogilvy saying:

"Your customer is not a moron. She is your wife"

Food for thought, eh?

c. Give them a Wow experience. You under promise

and over deliver. Make it so good that your clients

feel they got everything for free, for the simple

reason you over delivered so much.

Action Item Of The Day:

Think about how you can become "friends" with your

client.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh

signing off for the day.

See ya tomorrow.



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