I Write Copy That Sells. Or Your Money Back.

Copywriter from the trenches. From the school of hardknocks.

Wednesday, November 29, 2006

3 Decisions To Convert A So- So Business Into A Thriving Business?

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

3 Decisions To Convert A So- So Business Into A Thriving Business?

Here are three strategies you can implement to

make your business a thriving one in the year 2007.

a. Decide exactly what you want. More concrete, decide

on the exact numbers you would like to achieve. Your

goals should be SMART.

Specific

Measurable

Acceptable

Realistic

Timebound


b. Decide on the target market you want to serve.

And oh no, the whole world is not your marketplace.

By selecting a target market you become not only

better known but can also charge a premium for

your services.

c. Decide on the mindset. Do you see your clients

as an income stream or as family? If you look

at them as family, your chances of success

increases exponentially.

This is your friendly neighborhood

copywriter and marketing consultant

Edward Santosh signing off

See ya tomorrow.


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