I Write Copy That Sells. Or Your Money Back.

Copywriter from the trenches. From the school of hardknocks.

Sunday, December 10, 2006

The One Factor That Brings In Profit

Now what is the one factor which brings in profits

for you?

It's the risk reversal.

Did you see my tagline?

I write copy that sells or your money back.

What does it mean?

If my copy doesn't sell, I don't want your



I believe in pay for performance.

So what?

You can rest assured that you are not

throwing something in the hope that it


So what?

Because you only pay for the results,

you get to pay me out of your profits

and not from your pockets.

So what?

Because you pay from your profits, you

are assured that you get some compelling

copy that converts like crazy.

Which means...

You sleep well, knowing my copy bring in

the moolah.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh

signing off for the day.

See ya tomorrow.

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