I Write Copy That Sells. Or Your Money Back.

Copywriter from the trenches. From the school of hardknocks.

Thursday, December 28, 2006

5 Steps To Make 2007 More Profitable.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh
coming to

you with today's edition of podcast titled:

5 Steps To Make 2007 More Profitable.

a. Redefine: The new year is a good time

to look into new markets you can enter.

If you are selling too narrow a niche, look for ways

how you can move up a notch or if you are

selling to a too broad an audience, find out

if you can go down a notch and be the dominant

player in the market.

b. Change The Process: Are you just functioning as

an order taker? Expecting your customer to know

everything about you? Is your sales process

a consultative one?

c. Explain - Educate: Do you educate your clients

sufficiently to help them get the results they

are looking for from you? If yes, how do you do

that? If not, why not?

d. Differentiate: In what ways are you different

from your competition? Price? Terms? Product?

Delivery? Service?

e. Remove The Risk: Do you completely remove

the risks on doing business with you?

If not, why not?

If yes, think of ways how you can improve that

so that, doing business with you becomes

a snap for your clients.

Of course, to write your sales copy, you

contact me.

Ok that's a shameless plug.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh

signing off for the day.

See ya tomorrow.

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