Classic 5 Direct Marketing Mistakes - Part 2:

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Classic 5 Direct Marketing Mistakes - Part 2:

Welcome back to the second edition of the

classic mistakes, marketers enjoy doing.

Enjoy --- yes.

Otherwise so many of them won't be doing it

right?

4. Know Thy Offer : How many of us jump into writing

the sales letter even without deciding on the offer.

Is it any wonder your sales copy rambles like

a rudderless ship?

5. Know Thy Benefits: How many of us spluttered the

price before explaining benefits only to see sales

falling thru the cliff?


Here are a couple of bonus points for you.

I am feeling generous here. ;)

Know Thy Right Price: How many of the marketers test

different price points to find out that the market

is more comfortable paying a higher price than a

lower one. How nice... :D

Know Thy Test: Most marketers commit this mistake.

Big time. They don't test their malings. At the most

some will test is the headline. But this is the 5%,

the rest don't care. How sad...

You can test offers, test the list, test the headline,

test the responsive device and a tons more.

However if you want to create sales copy the right

way, you know where to go right?

That's me.

Contact me on skype.

Or mail me.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.


See ya tomorrow.

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Classic 5 Direct Marketing Mistakes - Part 1:

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Classic 5 Direct Marketing Mistakes - Part 1:

Here are the Top 5 Classic Direct marketing mistakes

committed by marketers according to Jay Conrad

Levinson, the father of Guerilla Marketing:

Here they are:

1. Know Thy Market: If you don't know who

your target market is, you are in for a shock.

Your efforts will bomb and everything would

be in vain.

2. Know Thy List: Have a clear idea on the

psychographics and demographics of the

market and their buying patterns and behaviours.

If they have no desire for your product, you know

where you end up, right?

3.Know Thy Objectives: Decide on the offer. What your

prospects has to do to get the stuff from you. Your

bonuses. Without all these, you are at best an

archer shooting with eyes closed shut.

I'll come to you with part 2 tomorrow.

Think about it.

Do something about it.

Of course, you can always ask me to create

your sales letters and opt-in pages the right way.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

Tags & Social Bookmarking Links

Technorati Tags: copywriter, copywriting+services, marketing+consultant, small+business+marketing, marketing+strategy, headlines, offer, sales+letter+mistakes, opt-in+page+mistakes, Jay+Conrad+Levinson

Backflip BlinkBits Blinklist blogmarks Buddymarks CiteUlike Connotea del.icio.us de.lirio.us digg FeedMarker Feed Me Links! Furl Give a Link Gravee Hyperlinkomatic igooi kinja Lilisto Linkagogo Linkroll looklater Magnolia maple MesFavs netvouz Newsvine Raw Sugar reddit Rojo Scuttle Segnalo Shadows Simpy Spurl Squidoo tagtooga Tailrank Technorati unalog Wink wists Yahoo My Web zurpy co.mments