I Write Copy That Sells. Or Your Money Back.

Copywriter from the trenches. From the school of hardknocks.

Saturday, January 13, 2007

Classic 5 Direct Marketing Mistakes - Part 2:

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh
coming to

you with today's edition of podcast titled:

Classic 5 Direct Marketing Mistakes - Part 2:

Welcome back to the second edition of the

classic mistakes, marketers enjoy doing.

Enjoy --- yes.

Otherwise so many of them won't be doing it


4. Know Thy Offer : How many of us jump into writing

the sales letter even without deciding on the offer.

Is it any wonder your sales copy rambles like

a rudderless ship?

5. Know Thy Benefits: How many of us spluttered the

price before explaining benefits only to see sales

falling thru the cliff?

Here are a couple of bonus points for you.

I am feeling generous here. ;)

Know Thy Right Price: How many of the marketers test

different price points to find out that the market

is more comfortable paying a higher price than a

lower one. How nice... :D

Know Thy Test: Most marketers commit this mistake.

Big time. They don't test their malings. At the most

some will test is the headline. But this is the 5%,

the rest don't care. How sad...

You can test offers, test the list, test the headline,

test the responsive device and a tons more.

However if you want to create sales copy the right

way, you know where to go right?

That's me.

Contact me on skype.

Or mail me.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh

signing off for the day.

See ya tomorrow.

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