Classic 5 Direct Marketing Mistakes - Part 1:

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh coming to

you with today's edition of podcast titled:

Classic 5 Direct Marketing Mistakes - Part 1:

Here are the Top 5 Classic Direct marketing mistakes

committed by marketers according to Jay Conrad

Levinson, the father of Guerilla Marketing:

Here they are:

1. Know Thy Market: If you don't know who

your target market is, you are in for a shock.

Your efforts will bomb and everything would

be in vain.

2. Know Thy List: Have a clear idea on the

psychographics and demographics of the

market and their buying patterns and behaviours.

If they have no desire for your product, you know

where you end up, right?

3.Know Thy Objectives: Decide on the offer. What your

prospects has to do to get the stuff from you. Your

bonuses. Without all these, you are at best an

archer shooting with eyes closed shut.

I'll come to you with part 2 tomorrow.

Think about it.

Do something about it.

Of course, you can always ask me to create

your sales letters and opt-in pages the right way.

This is your friendly neighborhood copywriter

and marketing consultant Edward Santosh.

signing off for the day.

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